Have you heard of Zyn, the fast-growing brand of extremely popular nicotine pouches? Owned by tobacco industry giant Phillip Morris, product sales are rising as these pouches have become a trendy form of nicotine consumption among young people. Advertised as "tobacco-free" and available in an array of appealing flavors, these products are relatively inexpensive and easy to conceal. In addition, heavy promotion by "Zynfluencers" on social media enables the company to skirt advertising laws and fuel misleading claims about how safe nicotine pouches are. Join us to learn more about these products, who is using them, and their health risks. Participants will leave with up-to-date information about how nicotine pouches are impacting the tobacco/nicotine product landscape as well as best practices in addressing this topic with clients.
MA United States
